Vistaar expands access to finance for small businesses in India with an annual income of INR 120,000 to INR 10 million (US$2,000 – US$160,000). The company focuses on this segment, which is not currently served by the formal financial system.
Vistaar has built a unique methodology for evaluating a customer’s creditworthiness, even in the absence of conventional income documents. The company provides financial services through a transparent and low-cost approach. In the process, it attracts mainstream capital and human resources to serve its target market more effectively. Vistaar’s product offerings range from INR 35,000 to INR 2,500,000.
By offering affordable finance, Vistaar is helping businesses in this “missing middle” scale up and join the financial mainstream and is helping India to support the development of this important sector.