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Video: How Common Sense helps families manage media. © Common Sense Media

Common Sense Media provides unbiased and trustworthy information about media and entertainment that helps parents and children make informed choices about the content they consume.

Why We Invested

Common Sense Media provides parents, children, and educators with reviews and advice about the media they consume, from books, movies and TV shows to websites and video games. The San Francisco-based nonprofit leverages the Internet and online discussion forums to improve access to information, bring together educators and parents, and help families make more informed decisions about media.

Common Sense Media operates on the belief that media and entertainment profoundly impact the social, emotional, and physical development of children. The organization provides an independent forum for discussion about the media, as well as advice for parents and workshops for educators based on criteria from child-development experts.

Impact

• More than 10,000 age-appropriate media reviews online, and over 70,000 user reviews online
• Distribution partnerships with leading media companies, making reviews and parent tips available to tens of millions of American parents
• 3,300 schools (and 3,700 educators) registered in the online Common Sense Schools Parent Media education program, which helps schools educate parents on media and their kids