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How
can we improve adoption of digital financial services in India?
How can we improve adoption of digital financial services in India?

Currency of Trust: Consumer Behaviors and Attitudes Toward Digital Financial Services in India

October 10, 2017

In this video we explain the research report "Currency of Trust: Consumer Behaviors and Attitudes Toward Digital Financial Services in India".

Bringing the voice of the consumer to the center of the discussion around adoption of digital financial services in India, the research sheds light on five key “consumer personas” with similar personality traits, socioeconomic status, and access to technology.

Using these personas as a basis, the research offers a pathway through which providers can initiate or increase engagement with their digital financial services.

View the full report at www.omidyar.com/insights/currency-trust

#CurrencyofTrust

Discussion
Leonard Chaikind CEO at Institutional Investors Consulting Company

I would appreciate it if C.V. Madhukar sends me an email to ceoiicc@gmail.com. Long ago, we helped him get a job in India and also with setting up Pratham. Our company is now setting up a Fund - the IICC - India Endowment Fund in Southern India and we would like to talk to him about this and much, much more.

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